Satisfaction for You and Your Callers since 1988
Call 1300 680 500

About Us >> History

Man Spends Twenty-One Years On Hold

How long is "too long to be on hold?" 21 seconds? 21 minutes? One man, Ralph Davis, can lay claim to having been on hold for longer than most - 21 years, in fact!

OK, perhaps that's taking a small liberty with the definition, but Ralph is the Director of On Hold Pty Ltd - owner of On Hold Messages and Sold On Hold - and he's been with the business since it commenced in Sydney twenty-one years ago.

Twenty-one years is a long time in this business, where upstarts seem to come and go in the blink of an eye - yes, there is substantial competition out there; but few have been trading consistently, reliably and without significant staff change for such a long time.

Sold On Hold, one of Australia's original 'on hold message' businesses, was started by Donn Trent in 1988. That same year, Ralph had just completed a professional voiceover course with the Max Rowley Media Academy. He was already working as the Traffic Reporter on Sydney radio station 2KY when he started doing voiceovers for Sold On Hold.

Moving forward to 2000, and having worked in various roles in the business since its beginnings, Ralph was the obvious choice to take over the helm when Donn decided to sell.

After all this time, Ralph is still involved in the day to day running of the business and in the words of Maxwell Smart... "and loving it!"